The internet is a worldwide phenomenon, but we tend to forget its real international possibilities. There are millions of non-English users all over the world, who are searching for and purchasing products and services on the web every moment. They are are right there, right now, with their credit cards out of their pockets, in every timezone 24 hours a day. But you are not there for them. They cannot understand your language or they cannot find you.
Expanding to global online markets is a complex but rewarding venture. It can be the turning point in the history of your company. You need commitment, resources and a proven strategy for success. After translating your website for the local market, international search engine optimisation should be the next step in your global campaign. However, translating and tweaking your website is not enough for the search engines. Without international link building, you cannot compete with the locals.